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Transmedia rising
Transmedia is a buzz word that’s been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, we’re seeing more and more content creators adopting...
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Q&A with Frank Rose, author of ‘The Art of Immersion’
A contributing editor at Wired, Frank Rose is the author of a new book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories. Rose...
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Q&A with Mathew Cullen, co-founder of new studio Mirada
We reached out to commercial and music video director Mathew Cullen while researching “Transmedia Rising,” our March trend report that looks at an increasingly popular approach to content: creating...
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Social films
Everything is “social” these days, from shopping to keyboards—and even, perhaps, films. The self-described “studio/technology company” Murmur is touting its first production, Him, Her and Them, as a...
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Transmedia on the rise in television
Extending stories over various platforms isn’t a new concept, as we noted in our 2011 trend report Transmedia Rising. But transmedia is becoming more pervasive as content creators find new ways to...
View ArticleWeekly Roundup: Manly packaging, privacy-seeking Millennials and ‘man buns’
Read our roundups in magazine form on Flipboard, via the iOS and Android app or online; click here to find our magazine collection. -“Divining the Future,” a series from The New York Times, includes...
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Q&A, Chris Smith, digital creative and independent filmmaker
Since we published our Transmedia Rising report two years ago, we’ve been watching the evolution of this and other creative storytelling concepts, along with the rise of immersive entertainment and...
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